After a remodel, Penny Lane went from a cute coffee shop to a modern and clean coffee haven. To match this remodel, required some re-branding on the wall menu, the fold-able menu, the hours signage, and some other miscellaneous signs kept at the register.
We knew we wanted to aim for a grayscale concept, and later decided we wanted a black background to captivate the people of New Carlisle while they browse for their favorite sandwich. The results? A clean and modern menu that you can't take your eyes off of.