The branding concept for Acerose Apparel was centered around the idea of recycled fabrics and sustainable clothing. I wanted to incorporate "acerose"--which translates to needlelike, as the leaves of pine--because I thought it encapsulated the entire premise of botany and fashion design.
Alongside the actual design of the logo, color scheme, and outfit samples, I had a pattern custom-printed to show a tangible look at the company.
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Pro Bono Samples