I've known Brooke since middle school. She's always had a dream of working in fashion and business. And her mission is to bring a new life to used and "gently-loved" dresses. Whether she revamps the dresses to rent and sell, or gathers donated items, Brooke needed a little bit of branding. Her boutique began online through instagram, but is now taking form in a pop-up shop. So to prepare her for these sales, I helped her brand a logo and business cards.
We sat down together and discussed moods, colors, and taglines. We then went from there and emailed concepts until we found our winners.